Trans Scripts

American Civil Liberties Union

Social Media Campaign

Art Director: Adriene Vento
Shorty Award Finalist

The Trans Scripts

The Trans Scripts are three interviews with trans individuals brought to life with bold and dynamic animation. We picked three stories that span across different experiences, from buying a home after being houseless to having your first to discovering yourself through Dungeons and Dragons.

Results

The campaign generated a strong positive response on social media. “This campaign invited transgender people to share their dreams and accomplishments, precisely because they face such widespread discrimination and ignorance,” noted Rebecca Lowell Edwards, ACLU’s Chief Communications Officer. “Transgender rights are human rights, and we’re thankful for OBERLAND’s work on this effort to spread that essential truth.”

Trans Pride Timeline

For Summer 2022, the ACLU hosted the Trans Timeline, a timeline that highlighted moments of trans pride, achievement, and legal battles that the ACLU undertook. To further celebrate and include the trans community, we invited social media users to hop on the Timeline and add their own stories of trans pride and joy.

Trans Pride Dictionary

With permission from Timeline users, we took several of their stories and turned them into the Trans Pride Dictionary. This is a series of Instagram posts focusing on moments of Trans Pride as defined by people in the community.