To Each Their Own Future
Union Savings Bank
Brief: Introduce people ages 21-35 to FutureTrack, Union Savings Bank’s free finical coaching services.
Results
As an awareness campaign, a major goal of the work was to re-introduce the FutureTrack sub-brand to USB consumers, and by this measure the results were impressive. Traffic to the FutureTrack website surged by over 2000 percent in terms of new users after the campaign launched.
Social Media
