Crooked

SmileDirectClub

Art Director: Serena Maldonado

Ads of the World

Problem: How do you show that crooked teeth can easily be straightened?

Insight: Straightening teeth can be an annoyingly involved process (braces, retainer, etc.)

Outdoor

We’re taking advantage of life’s annoying gaps to help people fix theirs.

Print

A clever demonstration of SmileDirectClub’s benefits, just like, through paper.